Sometimes you have a moment when a really important realisation clicks in and I wanted to share something that landed for me when it comes to goal setting and personal values.

In business there’s often a focus on setting monetary revenue and income goals monthly, quarterly and annually.

And of course, it’s essential for a business to generate money, otherwise, it’s becomes an expensive hobby!

But what if money isn’t one of your top core values? What if you have other core values that you prioritise above money?

It occurred to me recently that I’ve been setting goals around money, when my one of my core values and mission in my business is to create impact in the lives of others. In fact I get way more excited about the change I create for someone else, rather than what that may mean for me as their Coach.

And what I notice in the coaching industry is we can get hypnotised by the suggestion that we should all be aiming for $10k months, or the 6-figure year, but frankly, whilst I’d love to be earning consistent 5-figure months, it’s not aligned with the season of business I’m in right now, nor is it aligned with my core values.

So instead of setting goals around money, I’m setting a goal to serve 150 women in 2023. This feels way better to me and more motivating than just focusing on an arbitrary financial target that someone else told me I should be aiming for.

So if you’re in your first 1-3 years of business, I encourage you to set goals that align with your season of business you’re in , which also align with your core personal values.

How do I know what my values are?

Begin by questioning your top values and what your version of success looks like. And if you’re not sure what your values are, you could check out this list of 25 personal values to clarify what’s most important to you, so that you can think about creating aligned goals.

It’s time to redefine what success looks like to you

It’s time to think about how you want to do business and what success looks like to you? Success doesn’t have to mean money, in fact success can mean a lot of things and certainly if money isn’t one of your top core values, then do you really want to set your parameters of success around how much money you’re earning?

Once you’re clear on your values, think about what success actually means to you and what that might look like on a practical day to day level.

For example:

  • it could be freedom of time to do more of the things you want to do
  • it could be measured in how happy you are doing the things you love to do
  • it could be the quality of your relationships
  • it could be where you live, or
  • it could be the experiences you get to have in your life.

There are many different versions of success and what that means, so don’t get stuck in the money trap if that isn’t what excites and motivates you because running, growing and sustaining a business is going to require a lot of energy and motivation on your part, so make sure you’re working towards the goal that aligns with what you truly want.

For more support or coaching around this, you can reach out for a Consultation Call .